UNIQLO PINK

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Location: Copenhagen, Denmark Date: April 2019 Area: 25m2 Function: Spatial installation Status: Proposal Client: UNIQLO

World-famous Japanese fashion brand UNIQLO is opening its first store in the heart of Copenhagen this spring. The studio was asked to create a spatial installation that inhabits inside to celebrate the opening while promoting the company’s identity. We proposed to create the space of conceptualized sakura experience. Utilizing UNIQLO’s identical brand color, red and white, and made a gradational color scheme which generates a great variation of pink which are resembled sakura nature.

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